Marketing and Sales have been segmented into two major division, Online and offline. Each of these divisions has unique products and avenues which have been identified to cater to a specific type of audience. Though there has been a significant overlap in these categorizations, the consumer outlook has pretty much been defined.
While a Consumer say ‘X’ could visit Facebook for fun and socializing, the same person will use LinkedIn for business networking. The approach deployed and the attention given to these specific mediums differ, and this knowledge has become the key to success. The high competition has pushed brands to fight with each other to position themselves in the vision of the audience. There are expected to deploy their best soldiers to accomplish the task. Major MNC’s spend thousands of dollars, and have employed experts in the industry to achieve this place. But the small businesses do not have the luxury of these resources. However, this does not necessarily mean that they cannot compete in this race. With the right knowledge and effort, they have the same chance as anyone has. The trick lies in identifying the strategy and cleverly planning their campaigns. The attention to detail including the positioning of the logo design can be a huge factor.
Here are top 15 Online Marketing Tips and Tricks for Small Business:
1. Identify your Target Group
This is the primary difference between the online and offline marketing. It is challenging to identify the specific target group in the offline mediums. However, the online marketing allows companies to organize customized campaigns, and this begins with identifying the right target group.
2. Know your customer
Once the group is identified, the next ideal step would be getting to know them. There are various techniques available that help the brand understand their consumer interest. Even a simple keyword search can assist in identifying your customer. The trick is to pay recognition to the details.
3. Put yourself in their shoes
Some brands make the mistakes of blatantly promoting their products and services. This approach will build monotony in the more extended run. It is essential to think like a consumer and create your online content from their perspective. This increases the chances of brand visibility.
4. Keep the consumer engaged
Online promotion is a two-way road, and it should be kept that way. The creative and adverts designed for the campaign should invoke consumer response and increase their curiosity. It should be open-ended and encourage customers to communicate with the company.
5. Be consistent
It might not be practically feasible to post daily content in this medium. However, a regular schedule of content is very much possible. It is essential to be consistent with the approach and maintain some uniformity. This can be simple as the logo design placement or template standardization.
6. Prepare media-specific content
Never post the same content on all social media pages. This will do more harm than good. Each medium has a unique set of audience, and their perspective is different. Prepare social media-centric content as they have an increased change of connectivity compared to the others.
7. Blogs can go both ways
Blogs help brands to communicate their thoughts to the consumers. This platform allows the companies to talk about everything. Another lesser-known usage of the blog is that they can act as a valuable source of SEO. The keyword placement in the content can add brownie points to the websites.
8. Rate yourself
It is better to know where you stand to plan the next course of action. There are various websites and algorithms which rate the site based on multiple factors. This could be a performance, keyword, website popularity, etc. Conduct regular analysis of yourself to make the necessary changes.
9. Use the Analytics
Speaking of analytics, they are the report card of the brand website. They offer a glimpse of the site performance and the audience profile. Google analytics is one of the most popular and reliable tools in the market. However, there are other platforms as well which can do this work.
10. Stay ahead of the competition
Handling competition becomes both secure and robust in online marketing. It is relatively easy to keep track of the competition and industry updates. However, this also calls for the need to be proactive and vigilant at all times to stay ahead of the competition.
11. Don’t oversell yourself
Most of the online marketing techniques have a free version which pushes small business to overdo it. It is critical to keep the bigger picture in mind while creating a sticker design or label design. It is vital to think of both short and long-term goals while planning the campaign.
12. Measure your success in numbers
It is a common myth that the growth of social media cannot be measured in numbers. However, the number of likes and click to the website determine the success of the company. Keep track of these numbers, and the growth chart determines the campaign success.
13. Plan ahead
The trick to maintain an active social media page is to design the promotional calendar. This entity will act as a guide to connect with the consumers in a more meaningful way. The happening and festivals can create this in that particular month.
14. Be ready to change
Online marketing is a constantly evolving field, and there is no shortage of changes. Brands should keep a close watch on these trend updates and be flexible enough to include them in their campaigns. The trick is to be brave and experiment with the progressing industry.
15. Explore all mediums
Online marketing is an extensive field with a vast array of platforms. These mediums have a specific approach to their target audience. Though all of them would not be an ideal match for the brands, it would be a wise choice to explore them for a couple of months to determine its usability.
To sum it up
Every effort taken in Online Marketing should have a response. This can be in the form of likes, views, comments, click and even purchases. The answer, even the negative ones can be considered as a good sign. This would mean that the consumer is interested in the brand and have accepted the communication. If the posts and campaigns do not receive any kinds of reaction for a specific period, then it is advisable to rework on the online marketing strategy. Anything and everything can go viral in this medium, and it is essential to be on the lookout at all times. There are thousands of applications which assist small businesses in maintaining and monitoring their online platforms. This could be an online logo maker to create a logo design or a keyword generator to identify the ideal keywords. The trick is to research and determine the perfect platform for your brand.